Joining the Climate Solution

To offset our carbon footprint and create real and lasting climate impact, Nella is partnering with veritree on their reforestation efforts. We’re planting trees in high-need regions in our home state of Oregon to restore and revitalize ecosystems, protect wildlife, and capture carbon. So, as our speculums drive essential change and comfort in the exam room, we’re also giving back to the earth that supports us all. 

About Veritree

veritree is a data-driven, restorative platform that connects nature-based solutions with mission-driven companies ready to lead the restorative economy. With on-the-ground monitoring and blockchain verification, veritree improves transparency and trust through data and tools that revitalize ecosystems, strengthen communities, and build climate solutions.

The success behind tentree's planting program, veritree scales consumer-centric programs between planting organizations and corporations around the world. veritree's mission is to restore the planet - planting and verifying one billion trees within the decade. For more information, visit veritree.com.

The Problem and veritree’s Solution

The climate crisis is real and it is already affecting the world we are living in today. Climate change is the biggest challenge we face as individuals, as  businesses, and as a planet. It is imperative that we take transformative, bold actions today to give us the best chance to secure a liveable future. 

Nature-based solutions are a cost-effective means to deliver up to one third of the emissions reduction needed by 20301 - investment in nature today is key to transitioning to net zero by 20502 to meet the Paris Agreement. Moreover, restoring nature through investing in nature-based solutions can create real and substantial benefits for all: people, nature and the planet. 

To date, nature-based solutions are woefully underinvested due to the general lack of transparency and ongoing verification into the work that is being done. veritree unlocks investment for high-integrity nature-based solutions by offering transparency, traceability, and validation through blockchain technology.

About This Partnership

Why This Partnership?

This partnership with veritree provides confidence that the impacts of our efforts in investing in nature-based solutions are real, measured and verified. Through this partnership, we ensure the right trees are planted in the right place and the trees, once planted, are staying on the ground as intended.

The veritree Community

veritree is a vehicle designed to empower brands to become a community of changemakers to lead the restorative economy. Climate change and the nature crisis are the biggest challenges facing humanity. That is why we are joining forces with veritree to be part of a community of businesses, planting organisations, and consumers, who believe in the transformative power of verified restoration projects, to create real, long-lasting and meaningful impact that is good for the planet, ecosystem and communities. 

veritree Technology at a Glance

veritree serves as a fully integrated, blockchain-based management system that provides end-to-end transparency by connecting sponsors of projects directly with the social and environmental impacts on the ground. 

veritree is designed to improve transparency and trust through data and tools that revitalize ecosystems, strengthen communities, and build climate solutions. veritree currently runs its global restoration network via on-the-ground monitoring, using mobile devices in the hands of local community members to measure impact, and engaging sponsors and stakeholders on their impacts through our platform. 

veritree utilizes blockchain technology to provide sponsors with a fully integrated platform to support field-level data collection, site planning, inventory management, and impact monitoring. The system was built to gather data from the first day of tree planting and provide greater transparency into the entire process.

Unlike other verification efforts, veritree technology works with the planting organizations to validate, monitor and analyze ground-level efforts for activities such as tree planting, and enables the consumer community, where both the sponsors and its consumers can follow the planting organizations’ efforts and see tangible results of their purchasing habits. 

veritree is a data-driven, restorative platform that connects nature-based solutions with mission-driven companies ready to lead the restorative economy. With on-the-ground monitoring and blockchain verification, veritree improves transparency and trust through data and tools that revitalize ecosystems, strengthen communities, and build climate solutions.

The success behind tentree's planting program, veritree scales consumer-centric programs between planting organizations and corporations around the world. veritree's mission is to restore the planet - planting and verifying one billion trees within...

Learn More

The Problem and veritree’s Solution

The climate crisis is real and it is already affecting the world we are living in today. Climate change is the biggest challenge we face as individuals, as  businesses, and as a planet. It is imperative that we take transformative, bold actions today to give us the best chance to secure a liveable future. 

Nature-based solutions are a cost-effective means to deliver up to one third of the emissions reduction needed by 2031 - investment in nature today is key to transitioning to net zero by 2052 to meet the Paris Agreement. Moreover, restoring nature through investing in nature-based solutions can create real and substantial benefits for all: people, nature and the planet. 

To date, nature-based solutions are woefully underinvested due to the general lack of transparency and ongoing verification into the work that is being done. veritree unlocks investment for high-integrity nature-based solutions by offering transparency, traceability, and validation through blockchain technology. 

Why This Partnership?

This partnership with veritree provides confidence that the impacts of our efforts in investing in nature-based solutions are real, measured and verified. Through this partnership, we ensure the right trees are planted in the right place and the trees, once planted, are staying on the ground as intended.

The veritree Community

veritree is a vehicle designed to empower brands to become a community of changemakers to lead the restorative economy. Climate change and the nature crisis are the biggest challenges facing humanity. That is why we are joining forces with veritree to be part of a community of businesses, planting organisations, and consumers, who believe in the transformative power of verified restoration projects, to create real, long-lasting and meaningful impact that is good for the planet, ecosystem and communities. 

Veritree Technology at a Glance

veritree serves as a fully integrated, blockchain-based management system that provides end-to-end transparency by contnecting sponsors of projects directly with the social and environmental impacts on the ground. 

veritree is designed to improve transparency and trust through data and tools that revitalize ecosystems, strengthen communities, and build climate solutions. veritree currently runs its global restoration network via on-the-ground monitoring, using mobile devices in the hands of local community members to measure impact, and engaging sponsors and stakeholders on their impacts through our platform. 

veritree utilizes blockchain technology to provide sponsors with a fully integrated platform to support field-level data collection, site planning, inventory management, and impact monitoring. The system was built to gather data from the first day of tree planting and provide greater transparency into the entire process.


Unlike other verification efforts, veritree technology works with the planting organizations to validate, monitor and analyze ground-level efforts for activities such as tree planting, and enables the consumer community, where both the sponsors and its consumers can follow the planting organizations’ efforts and see tangible results of their purchasing habits. 

Learn More